HELLENiQ ENERGY and bp renew partnership with a 10-year horizon!

HELLENiQ ENERGY and BP plc, after 15 years of successful collaboration, have renewed their partnership for a further 10 years out to 2035, ensuring long-term stability and strategic continuity of the bp brand in Greece.

The partnership began in 2009, when HELLENiQ ENERGY acquired BP Hellas SA Oil Trading, active in motor fuels, and secured the exclusive rights to use the bp brand in the Greek fuels retail market.

Since then, the bp’s branded retail network in Greece has been significantly strengthened by combining bp’s expertise in producing high-quality fuels with HELLENiQ ENERGY Group’s commercial know-how and a significant investment plan for the modernization of the bp retail network that expands in more than 700 sites across Greece.

A key factor in this successful journey has been the enhancement of the overall customer experience: through the introduction of the customer loyalty program and “BPme” app, new non-fuel services and digital solutions tailored to the modern driver’s needs, as well as access to unique experiences through bp’s global sponsorship agreements.

The new agreement was ratified at bp’s headquarters in London, with the participation of Martin Thomsen, SVP mobility & convenience Europe, Andreas Shiamishis, CEO of HELLENiQ ENERGY and other senior executives.

Martin Thomsen commented: "Extending our partnership with HELLENiQ Energy in Greece demonstrates bp’s commitment to strong partnerships that deliver value for customers. Agreements like this enable us to combine the strength of the bp brand with local partners."

Andreas Shiamishis stated:

“Our relationship with bp, one of the world’s leading energy companies, began in 2009 and is based on shared values such as quality, reliability, and customer respect. With the credibility of HELLENiQ ENERGY and the international strength of bp, we continue to offer high-quality products and a top-tier service experience to Greek consumers and international visitors - responding to the growing demands of the market and further strengthening our position in the sector.”

The photograph features Mr. Martin Thomsen, SVP Mobility & Convenience Europe at bp, alongside Mr. Andreas Shiamishis, Chief Executive Officer of HELLENiQ ENERGY.